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Smart Use of Google Analytics Dashboard to Save your Time and Energy

For all those who have been wasting their precious hours of time without understanding the canny tricks, Webmarketing123 reviews offers you some simple tricks.  An updated dashboard with a configured set -up is what can enable you to proficiently handle your tasks.

Each of us has varied domains and their own analytic dashboard to analyze and comprehend to. With numerous installations at a time, formatting the dashboard turns out to be daunting task. Besides, it also turns out to be time – consuming as one has to align all the information in succession one at a time right from viewing one client’s dashboard to adding widgets to the other client’s dashboard. There are innumerable upgrades and aggrandizing made in Google Analytics lately.  Simple researches here and there will enable you to discover some knacks that make your work highly effectual and easy.

Whatever genre of clients you have, it is mandatory to understand your KPI’s and then rearrange your analytics accordingly after getting the hang of your priorities.  The KPI’s may vary from person to person depending on their clients and priority.

Here we share a tip that can surely mollify your work load and enable you to easily have a track of all the information that you desired to have. By clicking on the “Share Dashboard“ which is at there at the top of the homepage, you have reorganized your dashboard in a way that the entire client’s information you wanted is extracted. Even when you are logged into an account, this technique enables you to avail with a link that can be pasted into the browser.

It can be highly advantageous to you especially when you have to assess multiple accounts. When you click on Share Dashboard, you are supposed to copy the link that will appear somewhere safely. This URL has to be pasted in the profile of the next client’s Google Analytics Account. Besides, you will also have to provide information regarding the profile you need to choose from the dropdown menu that you would want the dashboard to add to. Besides, you may also click on “Create Dashboard” if you wish to provide a different dashboard to the client with respect to what the client might want to know.

With this set up, the dashboard might appear in a manner that you wanted it to be featuring your priorities accordingly. One Google Account that administers your entire client’s analytics account will be recommended.

Give your Business Intelligence a push with Webmarketing123’s Web Analytics Services

Simply Keyword Research By Posing These Questions

When you meet your client for the first time, it is very important to maintain a balance between getting information and exuding knowledge. The question that will arise in your mind will be how to strike this balance. Well, read on further to understand how. Keep in mind that the first meeting should be all about the client and his expectations.

It will be an opportunity to know how a client views his products and how he describes them. Let the client do all the talking and you be a good listener. Listen attentively and note down jargons, key phrases and abbreviations they use. Here, we have listed a few questions that will prove handy in your first meeting with your client.  

First Question: Mr. ABC, I have reviewed your website and have a brief understanding about your business. However, I wish to know how you would describe your business and what you do.

The client may use the same words that you have read on his website. If you hear some jargon that is beyond your understanding, do not hesitate to ask what it means.

Second Question: What makes your product different from the others? How is it more special than what your competitors offer?

This will help you identify their value propositions and know to research keyword modifiers. If they offer products at the lowest costs, you can include keyword modifiers such as cheap, low cost, etc.

Third Question: According to you, which other similar services/products are not your competitors?

This answer will give you a wider perspective on keyword research. You will realize that though some keywords may look alike, they do not actually offer the same services. This reply will help you differentiate between similar looking keywords.

Fourth Question: Which is the most profitable product for you? Is there any reason why you prefer one product/service over another?

This response will help you retain your focus on keyword research. Listen with utmost attention and jot down the products that the client indicates to be most important. This will save your time as you will not need to study the entire product line.

Fifth Question: Which keywords would you rate as the top ten most important keywords?

It is important to ask for ten important keywords because many of the clients feel that they need to rank for all hundred thousand keywords.

Once you have answers to these questions, your keyword research will be much simplified. It will help you set clear expectations right from your first meeting with the client. 

2012 Resolution List For B2B Search Engine Marketers

As the year 2011 comes to end and everyone is excited to greet 2012 with several New Year resolutions, B2B search engine marketers too need to list out resolutions for the New Year. We have listed the top 3 resolutions that every B2B search engine marketer should include in his list for better results and revenue in the coming year.

Begin 2012 by tracking more leads. You should give an increased importance to web traffic reports. You can do so by replacing email addresses with contact forms, creating lead generation forms and landing page summaries for value-added content initiatives. It has been observed that even the most successful B2B organizations fail to integrate conversion metrics in their digital marketing strategy. The valuable information provided by conversion data needs to be put to complete use by B2B marketers.

Secondly, you need to lay equal emphasis on lead management. It is important to realize the value of online lead generation. Lead generation should be appropriately placed within the sales funnel. Lead management is a 4-setp process: capturing, scoring, routing and nurturing. Capturing deals with guiding users to the landing page, who fill a form and download  a whitepaper. Scoring deals with assigning points to prospects based on their level of interest. Routing ensures that the sales team focuses on highly qualified prospects. Nurturing is communicating with the prospects to help them move down the sales funnel.

The third resolution for B2B marketers should be to invest wisely in content marketing. Marketers need not go overboard with their marketing budget for content marketing. strategies. It is essential that your content marketing tactics are useful in delivering marketing results.